Wednesday, April 1, 1998

If you care

Have you ever tried to do something that you really don’t care about doing? You might get through it, but it is difficult. You can easily come up with all sorts of excuses for avoiding it as long as possible. Any effort you put forth is indifferent and ineffective.

The way to be most effective at any task is to care about it. When you care, you put all you have into the effort. When you care, you find ways to do it better, and better ways to do it.

If you don’t care about what you’re doing, ask yourself why you’re even doing it in the first place. There may indeed be a reason why you do care about it, that you just haven’t realized. For example, if it’s something related to your job, even though you don’t care about the task, you probably care about your job. Or you care about your paycheck. Or you care about earning money to feed your family.

Either at some point there’s a reason to care, or there’s no reason to be doing it. Care about what you’re doing and you become vastly more effective at getting it done. If you’re going to make the effort, isn’t that the best way to have it happen?

— Ralph Marston

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